From Asshole to Ally · Read my new book before it’s officially published this fall.

From Asshole to Ally · Read my new book before it’s officially published this fall.

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Trust Skills

Find Your Growth Skill: The One Trust Skill to Work On First

Find Your Growth Skill: The One Trust Skill to Work On First

Four trust skills, one reflex that shows up first under pressure. How to find yours and work on it, one behavior at a time.

Four trust skills, one reflex that shows up first under pressure. How to find yours and work on it, one behavior at a time.

R. Scott Armstrong

R. Scott Armstrong

3min

The headline "Find your growth skill" above the four trust skills, with Listen to Learn underlined.

A consultant took the trust skills quiz this summer, then booked a call to talk about his result.

I talked about me for 13 minutes before we got to it.

War stories. Old clients. A pitch from 20 years ago that is, in fairness, a really good story. By the time I asked about his result, most of the call was gone. The transcript says I did about 60 percent of the talking. I teach this for a living. I wrote a whole book about it.

That's my growth skill showing: Listen to Learn. When someone hands me an opening, I hear my cue.

One skill, not four

When smart people discover trust skills, it's easy to try to fix everything at once. Ask more questions. Listen better. Frame the problem. Handle bad news well. All by Thursday.

That plan rarely survives the first hard client call.

The four skills are connected. But under pressure, one reflex tends to show up first, and that reflex points to your growth skill: the one that would make the other three easier if you got better at it.

So work on that one. Pick one behavior, count it, and let the other three wait.

Four reflexes, and the skill behind each

All four come from the same place. When the pressure is on, the conversation drifts back to us. That's self-orientation, and we all have a favorite way of doing it. Each one sounds reasonable in the moment, which is why they're so hard to catch.

You answer before you ask. The client describes a symptom and you already have the fix. A plan, a draft, a "here's what we did for another client." It's the doctor who writes the prescription before the exam. Your growth skill is Ask, Don't Answer. Count the questions you ask before your first recommendation. Aim for three.

You turn their opening into your story. The client mentions something hard and you reach for your own version. "We had the same thing at..." It feels like connecting. It's also one of the easiest habits to fix. Your growth skill is Listen to Learn. Count the follow-up questions you ask about what they just said before you share anything of yours.

You record the problem instead of framing it. You take great notes and get to work. The client never hears their problem said back better than they said it. Your growth skill is Trust Framing. Count the meetings where the client says some version of "Yes. That's exactly it."

You defend when they push. The client questions your fees, mentions another firm, or flags a miss, and you explain why you're worth it. They were giving you a chance to show whose side you're on. Your growth skill is Moments of Trust. Count the hard moments where your first sentence was a question.

If two of these made you wince, pick the one that costs you more. If all four did, welcome to the club. Pick the one that shows up first.

How to find yours

Three ways, from fastest to most honest.

Take the trust skills quiz. Nine client messages, a clock, two replies each. Pick the reply you would send, not the one you know you should. Your result points to a growth skill: the one that slipped most when the clock was running.

Ask someone who has watched you with clients. Just one question: "When a client conversation gets hard, what do I do first?" Then don't explain. Whatever you want to say back is probably your growth skill trying to get out.

Count a real conversation. Record a client call (with permission), pull the transcript, and count. How much of the talking was you. How many questions you asked (real ones, not "does that make sense?"). How fast you got to an answer. Whose stories filled the room. That's how I caught mine. Thirteen minutes is hard to argue with.

Work on one thing at a time

Pick one behavior from your skill and make it small enough to count in the moment. Questions before the first recommendation. Follow-ups before the first story. You'll know your number before you hang up.

Then score yourself after every client conversation. Write the number down. If a colleague sits in those meetings with you, ask what they're seeing too.

If it feels awkward, good. That means you picked the right one.

When it happens without you thinking about it, pick the next behavior. Same skill or a new one. Still one at a time.

Mine's still Listen to Learn. I reach for the story more than I'd like. But now I notice it while I'm doing it, and some days I even stop.

Take the trust skills quiz before you forward this one to your team.

FILED UNDER

Trust Skills

THE TRUST SKILLS QUIZ

Find your growth skill.

Four trust skills. One of them will move you further than the other three. Find out which.

Take the trust skills quiz

ABOUT THE AUTHOR

R. Scott Armstrong

Scott Armstrong co-founded Brainrider in 2010 and still runs it. He has more than 20 years teaching, coaching, and practicing trust-building inside a successful client-services business. Author of From Asshole to Ally: Why Ambitious Professionals Lose Trust and How to Earn It Back.

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