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The Trust Quiz
Are you An Asshole?

Every reply you send a client earns a little professional trust or erodes a little. Most professionals never notice which they're doing. The Trust Quiz makes it visible in about three minutes.

What the quiz measures

The quiz puts you in nine real client moments. In each one, you choose between two replies. Both sound reasonable. Both sound sendable. One builds trust. One spends it.

The difference is self-orientation: how much of the conversation is about you. Everything you bring a client (credibility, reliability, how well you know their business) gets divided by how much you make it about yourself. Smart professionals lose trust by trying to look smart. The quiz catches your reflex under a little time pressure, before you have a chance to give the answer you know you should give.

What you get

A verdict on the ally-to-asshole spectrum, a read on the pattern behind your picks, and, if you want it, a round-by-round breakdown of why each reply builds or spends trust. Scott sends the breakdown personally by email, along with the first chapter of From Asshole to Ally. Free. No signup to play.

Who it's for

Client-facing professionals paid for their judgment, not just their time: consultants, lawyers, accountants, agency leaders. And the leaders who develop them.

The quiz travels well. If you lead a team, send it around and compare verdicts. The conversation that follows is the useful part.

Why smart professionals lose trust

Ambitious professionals are trained to prove they're smart. School rewarded it. Early promotions rewarded it. Clients don't. Your client is waiting for someone to prove they understand. The fastest way to look smart is to stop trying to. That is the skill the quiz tests, and the skill Win The Question trains.

From the author of From Asshole to Ally

Scott Armstrong is co-founder and CEO of Brainrider and the founder of Win The Question, trust training for professional services firms. He has spent 20+ years teaching, coaching, and practicing trust-building inside a successful client-services business. His book, From Asshole to Ally: Why Ambitious Professionals Lose Trust and How to Get It Back, publishes fall 2026 from Trustcraft Press.

 

Firms don't grow because their people got smarter. They grow because their people got trusted. If you lead a firm and want your best people building senior-level relationships, bring the training to your team.

Trust Quiz FAQ

  1. How long does it take? About three minutes. Nine rounds, one choice per round, a clock to keep you honest.

  2. Is it free? Yes. No signup and no email required to play.

  3. Are the scenarios real? Drawn from real client conversations across 20+ years in client services. Both replies in every round sound like something a competent professional would send. That is the point.

  4. What happens to my results? Nothing leaves your screen unless you choose to email them to Scott for the full breakdown.

  5. Can my team take it? Yes, and comparing verdicts is where it gets interesting. Managing partners: this makes a good Monday-meeting opener.

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