2 min read

When your client goes silent, it’s tempting to keep going. But often wiser to slow down and ask first.
Try this: before your first recommendation, ask three questions about their problem. Three that work almost anywhere:
What’s prompting this now?
What happens if it doesn’t get solved?
What does success look like?
And when the room goes silent, ask one question and give them time to answer. “What part of this are you least sure about?” Count to five in your head before you say anything else. It will feel long. Let it.
More on this skill: Ask, Don’t Answer: The First Trust Skill
When did a client last go silent on you? Email me at scott@winthequestion.com. It might be a story worth exploring on my new podcast, Worth Knowing.
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ABOUT THE AUTHOR
R. Scott Armstrong
R. Scott Armstrong co-founded Brainrider in 2010 and still runs it. He has more than 20 years teaching, coaching, and practicing trust-building inside a successful client-services business. Author of From Asshole to Ally: Why Ambitious Professionals Lose Trust and How to Earn It Back.